Over 20 years of commercial experience designing and leading products, services and experiences across web, mobile, desktop, games and video.
Recent work
Featured Apps & websites
Revolutionize property development with AI system enabling quick, easy identification of lucrative sites, feasibility evaluation, and architectural design generation in mere minutes. First-of-its-kind tech enhances profitability for businesses of any size.
Major B2C travel firm undergoes a comprehensive online overhaul to meet evolving commercial and consumer traveller needs while positioning themselves as an industry leader. The redesign includes the website, content, and marketing strategy.
The travel mid-office is a CRM system built on top of Salesforce. It enhances the efficiency of travel agents and the experience for customers, providing visibility and control over their travel itineraries.
The task management app uses gamification to encourage positive behaviour in long-term unemployed individuals by rewarding productive habits and promoting beneficial routines that increase their chances of securing employment.
Featured Games
"Drop into Maccas" is a game where players help Carl jump out of a cargo plane, collect coins and power-ups, and avoid obstacles while falling towards a McDonald's store. Players can win food prizes by meeting daily score targets, redeemable through their phone at McDonald's stores.
The initial Reading Eggs website incorporated more than 1000 captivating games and activities, with integrated gamification elements to enhance user experience, making it addictive and enjoyable.
Final War: 5 Dragons is a fantasy card game with turn-based puzzles used to determine combat outcomes. Players defeat Warlords with Dragons, Heroes, Artifacts, and Power cards, earning rewards and increasing fame through challenging Quests and Campaigns to restore peace.
"5 of 5" is a mobile game that utilizes geolocation tech to promote team-based play and improve school attendance rates for at-risk children. Incorporating game design and psychology principles foster stronger bonds and builds student confidence, promoting teamwork skills for success in school and beyond.
Experience an exhilarating journey through a mystical city of temples and relics in this explosive puzzle game. Strategically place bombs to free the sacred Power Ball, but beware of menacing stone idols, precarious moving platforms, and potential chain reactions that can derail your progress!
Slots Central, a top-rated social casino app, was accessible through Facebook, Android, and iOS platforms. It rapidly gained popularity and became one of the industry's leading social casinos, earning an impressive average rating of 4.3 stars and peaking as the highest-rated social casino app on Facebook.